marketing agency
233 enquiries and £20,286 in June–August 2026 — for a plumber in Lurgan, Northern Ireland, who started with a blocked ad account.
We do the same for plumbers across the Republic of Ireland. Fewer than 10 booked jobs in your first 30 days — you get our fee back.
Tap the video for sound. English dub, lip-synced.
404 AFFILIATE is a marketing agency. 50+ projects for local businesses. We build the website, run the ads and post the content — you answer the phone.
You find your own work in Facebook groups. Same scroll every evening — “anyone know a plumber?” — and five other lads already in the comments. Flat out one week, nothing the next.
Your Facebook page was set up in ten minutes: a few photos, no prices, no reason to pick you over the next name. The website exists because you’re supposed to have one — nobody finds it, nobody enquires. Happy customers can’t find your number six months later and end up with someone else. You boosted a post, spent a couple of hundred, got likes, no jobs — or a blocked ad account.
That’s exactly where Ivo was in May.
Screenshots as they are, from the job tracker Ivo fills in every day and from his Meta Ads Manager. Tap one to open it.
Open ivoplumbing.co.ukIvO Plumbing on FacebookIvO Plumbing on Google Maps, rated 5.0
Ivo works in Northern Ireland, so his figures are in pounds; our prices for the Republic are in euro. Ads Manager counts every lead event and runs by calendar month; the tracker counts the enquiries Ivo logged and runs from the 27th to the 26th, so its numbers are lower.
We take one plumber per 25 km. Lurgan’s gone. Send us your town and we’ll tell you within the hour if it’s still free.
Each package includes everything in the one before it.Ad budget is separate and goes straight to Meta from your card:Ivo’s is £250–280 a month (about €300–330).
Fewer than 10 booked jobs in your first 30 days — you get the fee back. Payment 50/50.
€499/ month
then €849 a month
Facebook and Instagram bringing enquiries, a site that turns them into calls, one team answering for the result.
€699/ month
then €1,199 a month
Found on Google as well as Facebook, and customers coming back.
€999/ month
then €1,699 a month
Every channel a plumber can use, and someone on it every week.
Swipe to compare packages
How the first month works. You start at 41% off. Before we begin, we agree in writing what “result” means for you in 30 days. Hit it and you continue at the full price of your package, or step up a package if you want to go faster. Miss it and you get our fee back.
Payment. 50% before we start, 50% after the first 30 days, when you have the numbers in front of you. Same split every month after. Card or bank transfer.
Timing. We start within a week of agreeing the package. First report with numbers at 30 days.
404 AFFILIATE is Mikhail and Kirill, based in Sofia and working remotely with clients in Ireland, the UK and across Europe. You talk to us, not to an account manager.
Co-founder · Performance marketing
Five years in paid traffic and a marketing degree.
Builds and scales paid campaigns on Meta, TikTok and Google. Before 404 AFFILIATE he ran his own media-buying team with a budget over $100,000 a month, so he’s used to volumes where results come from testing and analytics, not one lucky ad.
How he works
My job is the numbers. We test, look at real results, switch off what doesn’t work and put money behind what does.
For a plumber that means one thing: the cost of an enquiry goes down month by month, and you see it in your report.
Co-founder · Marketing strategy
Three years across digital, social and offline marketing, including projects for large companies.
Looks at the whole picture: what you sell and to whom, how people first hear about you, why they trust you, what makes them call. Builds the funnel, the positioning and the content. Uses ads as one channel, not as a fix for a weak page or an unclear offer.
How he works
Results rarely come from one place. Good ads don’t save a page with no prices. Good content does nothing without a funnel.
It works when the offer is clear, the page sells and every tool does its job. That’s the system I build with you, and for Ivo it’s what turned a blocked account into 233 enquiries.
We reply within the hour, 9–18 Irish time, on WhatsApp only. Nothing else gets sent to this number.
